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June 12, 2013

Mission 50 Free Workshop on How to Market Your Brand Thursday June 20th at 6pm

Here is the latest entrepreneurial event from Mission 50…..


Johnston Has Successfully Helped Countless Entrepreneurs Build Their Companies

Mission 50 Communal Area Hoboken New Jersey

Mission 50 Workspaces, a premier coworking space located at 50 Harrison St. in Hoboken, N.J., will be hosting a workshop entitled “From Invisible to In Demand: How to Market your Business Without Going Broke” on Thursday, June 20, at 6 p.m. The workshop is being presented by Beatrice Johnston, director of Brand Excitement, a brand development and marketing company for small service-based businesses.

A marketing professional with more than 15 years of experience creating and supporting the brand experience, Johnston has successfully helped countless entrepreneurs in every industry to build their companies. This fun and interactive workshop is designed to teach participants how to gain visibility in the marketplace using both traditional and new media tactics.

Located in the penthouse of the multi-tenanted, 80,000-square-foot Hoboken Business Center, Mission 50 has more than 5,000 square feet of private and shared work space as well as meeting facilities regularly used for meetups, networking events and seminars.

The workshop is free to the public. For more information on the workshop or to register, please call 212-851-6360 or email bea@BrandExcitement.com.

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May 2, 2013

Mission 50 in Hoboken Home to Female Tech Startups Mommies 247 and Jumblzar

Filed under: Hoboken,Hoboken Businesses — Tags: , , — TheBoken @ 2:55 PM

Here are the latest group of entrepreneurs to find a home in Hoboken business location Mission 50….

Female Tech Entrepreneurs Find Inspiration at Mission 50 Workspaces in Hoboken, N.J.
Founders of Startups Mommies 247 and Jumblzar are Members of This Coworking Space

Mission 50 Hoboken

Working from home while forming and running successful startup tech companies was challenging and often frustrating for female entrepreneurs Sarah Himmelbaum and Christine Curatolo. Membership at Mission 50 Workspaces in Hoboken, N.J. has given both women the ability to accomplish great work and forge significant business relationships in a vibrant coworking environment.

“Women are severely underrepresented when it comes to founding tech companies,” said Greg Dell’Aquila, president of Mission 50. “At Mission 50, we are proud to provide a supportive platform in which Sarah, Christine and many other female entrepreneurs can build their businesses.”

NJ Tech Gals Mission 50Himmelbaum is the founder of Mommies 247, a social networking organization for mothers, which she originally established in Hoboken. The online community provides members with a one-stop destination to socialize, interact, and share parenting information and advice. Since its inception last year, Hoboken Mommies 247 has grown to include more than 5,000 members. Mommies 247 has expanded into Summit, Nutley and Montclair, with additional online communities anticipated by the end of the year.

When she began this venture, Himmelbaum – the mother of an active toddler – was unable to afford the cost of leasing traditional office space. She became a member of Mission 50 in January. “There came a point when my company was growing and I had to figure out a way to grow with it,” she said. “In terms of day-to-day productivity, Mission 50 has been a game changer. When you work from home, as focused as you may be, there are many distractions. It became increasingly difficult to split ‘mommy duties’ with managing a successful company. Mission 50 has given me an office space that is professional and productive, but on my own terms.”

Curatolo, founder of Jumblzar, has been a Mission 50 member since December 2012. Jumblzar is an invitation-only online marketplace where moms can buy and sell used/like-new baby, child and maternity items with other moms. The site recently launched in three cities: Charlotte, N.C., Cornelius, N.C. and Richmond, Va., with plans to expand to Hoboken, N.J. in the coming weeks.

“Mission 50 offers a real sense of community, which has been one of the biggest benefits to my membership,” said Curatolo. “Working from home was great on certain days, but my productivity has gone up ten-fold since I started working here. People with many different backgrounds and skill sets work at Mission 50, and the ability to form relationships, ask questions and get advice from those around me has been invaluable to getting my business off the ground.”

Located in the penthouse of the multi-tenanted, 80,000-square-foot Hoboken Business Center, Mission 50 is a shared work environment for independent professionals, entrepreneurs and small businesses that fosters productivity and collaboration. Members are provided with daily to monthly leasing options and a choice of private and shared workspaces. Amenities include laptop-ready desks with Internet connectivity; virtual mailing addresses; print, copy, scan and fax capabilities; and three soundproof phone booths. The conference room accommodates up to eight people and is equipped with the latest projector technology.

In Mission 50′s dynamic environment, Himmelbaum and Curatolo quickly connected with each other and many more like-minded professionals such as Marcel Fahle, who became Jumblzar’s technical co-founder. While at Mission 50, Himmelbaum and Curatolo co-founded NJ Tech Gals, a support group for women working in the technology industry. NJ Tech Gals is a subgroup of the NJ Tech Meetup, the state’s largest tech community, whose founder is also a Mission 50 member.

“NJ Tech Gals literally was born from our memberships at Mission 50. There’s a lot of good that can come out of surrounding yourself with other creative individuals,” said Himmelbaum.



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April 3, 2013

Washington Street Shuffle McDonalds in Hoboken Gets a McMakeover – Looks Ready to Reopen Soon

Hoboken McDonalds Makeover 4-2-2013 #1

Hoboken’s McDonalds was shut down recently to undergo extensive renovations. Now it looks like those renovations are nearly done. The counter has been moved up to the front of the store and the tired old look from what appeared to be the 70’s has now been replaced with a much more modern and clean look. Contrary to popular perception, McDonalds does have healthy items on the menu but lets be honest for a moment: are you really going to go to McDonalds to get a salad or a Big Mac? Here is wishing the new look success for this franchise that serves Hoboken’s less affluent and the well-off alike and provided free Wi-Fi that was very reliable.

Hoboken McDonalds Makeover 4-2-2013 #2

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March 11, 2013

Heard on the Street – Apple Store Coming to Hoboken at Former Tutta Pasta Location?

Tutta Pasta to be a Apple Store Hoboken NJ

This has not been officially confirmed yet but according to several sources known to TheBoken.com an Apple Store is finally coming to Hoboken. The store has been reported be at the former Tutta Pasta and Lounge 200 location at the Northeast corner of 2nd and Washington Streets in Hoboken, NJ. This passes the feasibility test based on the following pieces of information TheBoken.com was able to extract from several reliable sources (that were not some anonymous blogger on another nefarious website in town) In other words I had to verify some of this before publishing…..

  • Apple has purportedly looked at other larger retail locations before in Hoboken like Blockbuster.
  • Apple products fit the higher income Hoboken demographic well.
  • Other chains are starting to come here like Baby Gap and Anthropologie.
  • The rent being paid for both floors of this location is rumored to be around $40,000. Who else but Apple could possibly afford it?
  • If both floors are rented it could be big enough for an Apple Store. 
  • The location is even closer to the PATH which could draw in even more foot traffic.
  • Both Tutta Pasta and 200 Lounge (apparently) have shut down so something new is going into that location.

These factors indicate that there is a good chance that this could lead to an Apple store.  If this turns out to be true this would dramatically boost the Hoboken retail landscape. Apple products are popular but watch out the droid is becoming very popular. Of course we already have enough cell phone stores to handle that demand.

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February 28, 2013

Imago Beauty Group Celebrates 15th Anniversary in Hoboken with Customer Appreciation Party March 15th 8-10pm

Hair today, gone tomorrow as the saying goes. That was almost the case for Imago Beauty Group in Hoboken (as well as many others) but they are bouncing back from Hurricane Sandy and celebrating their 15th Anniversary on the Ides of March. Remember to shop local and support the many businesses in Hoboken still recovering from Hurricane Sandy. Details are below if you want to celebrate this “blowout” of a party….

Imago Beauty Group Celebrates Fifteen Years in Hoboken

With Customer Appreciation Extravaganza Party March 15th 8-10pm

Imago Beauty Group of Hoboken is thrilled to announce a celebration of fifteen fabulous years of service to the Hoboken community.  In a town full of salons seemingly on every corner, Imago has a loyal fan base that appreciates the staff’s dedication to cutting-edge hair and beauty treatments in an unpretentious but elegant setting.  Guests at Imago keep coming back for outstanding service tucked away inside a Washington Street storefront that has a decidedly art house vibe.

Imago Beauty Group Hoboken 15th Anniversary 2013

To thank both new and returning guests, Imago is launching Fifteen Fantastic Days, an event that will offer deep discounts on services and products from March 1 through March 15.  Each day has a different special, so customers may find a 20% discount off select L’Occitane products one day, and a complimentary Aveda Botanical hair treatment with the purchase of any service the next.

Stop by the shop now to enter your name to win the grand prize, Big Night Out.  You and three friends will be treated to a makeover compliments of Imago.  Before a Saturday night out in Hoboken, you can stop in for a blow out, scalp and shoulder massage, paraffin hand treatment and make-up touch ups.  Even better, after all that luxury, the first round of cocktails is on us!  Other prizes include gift certificates for a free hair cut and lots of high end products!

The celebration will culminate with a party and raffle drawing on March 15 from 8-10 pm.  Guests are welcome to stop by for music, dancing, and a look at some of the artwork that has graced our walls over the last fifteen years.

Imago Beauty Group Hoboken Interior #1

Imago Beauty Group was founded by Jersey City native Stephen Cunniff.  Having grown up with five sisters, Stephen learned from a young age to take beauty seriously!  After graduating from the Robert Fiance School of Hair Design, Stephen went on to advance his techniques by working with David Daines, Vidal Sassoon’s creative director.  Though modest about his stellar training, Stephen and his staff continue their education at every opportunity by attending workshops and classes on the latest advancements in hair color and style techniques.

Imago Beauty Group is located at 113 Washington Street in Hoboken.  Call 201-222-9355 to book your appointment today or visit them at www.imagobeautygroup.com for more information. Imago Beauty Group Hoboken Interior #2

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December 26, 2012

Medicine Man Pharmacy Now Open at 511 Washington Street Hoboken

Medicine Man Pharmacy Open in Hoboken NJ 12-26-2012

Medicine Man Pharmacy is now open in Hoboken, NJ at 511 Washington Street the former site of Hoboken Antiques. Here is a statement form the business website…

“Medicine Man Pharmacy & Compounding is a full line pharmacy. We offer our patients personalized health care, which includes; medication therapy management, complimentary and alternative medicine, homeopathy, compounding, monitoring of chronic disease states, and many more tailored health care services. Visit our store and learn how we help our patients live their lives to the fullest.”

Here is wishing them the best of luck. They will have competition form CVS, Rite Aid, Walgreen’s as well as a number of independents.

Medicine Man Pharmacy & Compounding

Address: 511 Washington Street  Hoboken, NJ 07030
Phone: (201) 942-9777
Fax: (201) 942-9779
Website: www.medicinemanrx.com

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September 28, 2012

Washington Street Shuffle – Recent Changes to the Hoboken Retail Street-scape

Here are some recent changes additions and subtractions to Washington Street in Hoboken that TheBoken.com has recently observed. Please note that this is not complete and feel free to send any tips to theboken@gmail.com about any changes in businesses going on in the Mile Square.

Urban Nesters Gets Signage- Urban Nesters, a store located at 706 Washington Street that sells home furnishings and decor, custom furniture and re-purposed antiques recently got their signage and exterior lighting installed. They opened up earlier this year and business was brisk before they got their signage. Now people will know the brand name behind artfully executed custom furniture at reasonable prices and so much more.

Muscle Maker Grill Opens at 217 Washington Street- This chain offers healthy meals for those on the go but it is not fast food and is made to order. They deliver as well and the delivery fee is $1.50.

Muscle Maker Grill Hoboken Exterior #1

Chipotle Grill to come to 229 Washington Street soon-  This Mexican fast food eatery chain founded in 1993 emphasizes sustainability and better food practices such as naturally raised chicken, pork and beef and was and early adopter the elimination of  trans fats. Now they will be in Hoboken soon.

Chipotle Grill Hoboken

Red Mango is set to join the Hoboken Fro-Yo craze- Red Mango a well regarded frozen yogurt chain will throw its hat in the ring in Hoboken with a bunch of ice cream and frozen yogurt shops already established. The location is at 213 Washington Street and the construction has been going on for a while.

Red Mango Hoboken

Famous Pizza replaces Pome Frittes at 207 Washington Street- They were initially set to be Famous Artichoke Pizza but it turns out that name was already taken in NYC. Now that that Trademark dispute seems to be settled they will make a go of it at this location. And yes, they serve artichoke pizza as well as the standard pizza fare.

Famous Pizza Hoboken

Ricky’s Popup Halloween Store Opens Again for Fall Season- Located at 222 Washington Street, this is one of two stores that will allow most people to pick up just about anything they need to make a

Ricky's Halloween Popup Store

Maoz Vegetarian at 315 Washington Street Papered Up- This vegetarian shop is either under renovation or closed. Stay tuned to see what happens with this location.

Maoz Hoboken Closed or Not

UPS Store coming to Hoboken at 330 Washington Street- We already have a FedEx store so why not a UPS store? This should be a fairly convenient location for many in Hoboken who send out a lot of packages and would prefer to ship out in a store.

UPS Store Hoboken

Sprint store at 416 Washington Street has been open for a while - The major players are AT&T, Verizon, and T Mobile but Sprint is still sticking around hoping to capture some of the high end cell phone market in this affluent city.

Sprint Store Hoboken

Spirit Halloween Popup Store Opening Soon (or Open)- Spirit is a Halloween Popup store located at the former Blockbuster Store at 420 Washington Street location. They have some pretty cool costumes as well as animation gadgets for the home that are downright ghoulish. You know it is Fall when these stores hit Hoboken.

Spirit Popup Store Hoboken 2012 Hiring

Adios Sol Caibe, Hola Sabores!- Sol Caribe closed its doors at 518 Washington Street and is now open as Sabores and under new management. This location has unfortunately seen a lot of turnover over recent years and for once we hope that a concept pans out and has a good run.

Sabores Hoboken

Lana Santorelli Gallery- This Art Gallery at 628 Washington Street stated packing up last week and has moved. When we get the location we will let you know. The high rent of Washington Street could have been a factor.

Lana Santorelli Gallery for Rent

Ibby’s location at 614 Washington Street still up for rent- As of yet no takers after this falafel place failed to compete with Mamoun’s which has done well since it opened up down the street.

Ibby's Hoboken Closed

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July 26, 2012

Bio and Chic Has Closed Its Doors in Hoboken but it’s B2B and Website is Going Strong

Below is an email from Bio and Chic Owner, Phoebe Osman. While her store is closing its brick and mortar presence in Hoboken at 262 First Street she is reporting that they are doing very well with the eCommerce and retail website portions of the business. In addition they have a POS system for sale for any interested upstart businesses that might be coming to Hoboken soon.

Bio and Chic Has Closed Its Doors [But still open for business online!]

Hello All,

I must thank everyone for welcoming us to Hoboken’s business community.  At this time our online and wholesale b2b is growing so fast we have decided to close the doors to our retail store and focus wholly on the b2b side of  things.  It has been our pleasure to experience Hoboken at it’s very best. While we are no longer operating our physical store our website is going strong at www.bioandchic.com and Hoboken residents receive a 20% discount when using the code ‘Hoboken’.

Now that we have closed our doors we have both our POS system and our outdoors standing signboard that we no longer need.  Both have been hardly used and are in like new condition.  If anyone needs a new POS system or knows someone who does, please contact me or Adam here at the store by phone or email for pricing.  The details are listed below and are attached to this email as well.

Take Care Everyone and Happy Selling!

Phoebe Osman

Bio and Chic

POS System Specs:

  • HP AP5000 All-in-One with Keyboard, Mouse, MSR, Touch Screen Monitor, Receipt Printer, Barcode Scanner, Credit Card Swipe and Cash Drawer
  • On-Site parts replacement
  • An already paid for technical support line
  • Software that includes:  Payment Module, Inventory Management, Back Office, Management Reporting, Customer Database, Time and Attendance and Employee Management

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July 13, 2012

Sammy’s Roadhouse Farewell Letter and Real Texas Barbeque Replacement

Sammy’s Roadhouse located on the ground floor of the Sky Club in Hoboken recently closed their doors. We are not sure exactly why but they sold the restaurant to owners of successful local NJ and NYC Restaurants and clubs. The new place will feature “Real Texas Barbeque”.

The quesiton of the day is: Will this new owner make a go of the place that has seen a bit of an ownership merry-go -round? Located near the extreme Southwest tip of Hoboken, the location might lack enough foot traffic to bring the customers in. Perhaps an outstanding restaurant could bring in people from outside in Hoboken. We will have to wait and see but the location has to be somewhat of a handicap if talented local chef Anthony Pino could not make a go of it.

Thanks to reader “The Bank Robber” for the tip.

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Local Barre Opens Up Downtown Location in Hoboken August 1st!

Filed under: Hoboken,Local Barre — Tags: , , , , — TheBoken @ 12:30 PM

Local Barre Opens Downtown August 1st in HobokenLocal Barre will be opening up their second location August 1st in Hoboken at 44 Hudson Place. Their prices for membership are as follows: $42 for a three pack, $99 monthly unlimited and $1999 annual unlimited. This new location will compliment their uptown location at 1180 Maxwell Lane. Call 201-710-5994 for more information.



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