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May 15, 2013

Hoboken Girl Starts Hoboken Fashion Series Featuring Local Shops and Fashionsistas

Filed under: Fashion,Hoboken,Shopping — Tags: , , , — TheBoken @ 3:45 PM

Ladies of Hoboken, has TheBoken.com got a fashion series for you from fellow local blogger Hoboken Girl. Check it out…..

Jennifer Casson Fashion photo shoot 5-15-2013 smaller

Model Lynda – photo courtesy of Jennifer Casson Photography

Hoboken Girl (www.HobokenGirl.com) has started a local Hoboken style series which is part of a local initiative to showcase all of the fabulous and chic Hoboken fashion in our little city. It will be featured on HobokenGirl.com in a four part series (in collaboration with local wardrobe stylist Tiffany Pinero of www.TiffanyPineroStyle.com). The first part of the series is: White Hot – all about wearing white (even before Memorial Day).

All of the clothing and accessories were handpicked from local boutiques (including Sweet Nicholas, Midtown Authentic, Bella Ro, Maxwell’s 9.13.34, and The Factory Boutique). The models are of course were local Hoboken girls — 2 are local bloggers (Jillian of SprinkleMassacre.com and Lynda of HealthyHobokenGirl.com, as well as Ashley of Rebellations Salon). Photography was done me (JenniferCasson.com) and styling was done by Tiffany Pinero (www.TiffanyPinero.com).

Link: http://hobokengirl.com/hoboken-style-series-white-hot-before-memorial-day/


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April 25, 2013

Spring Kickoff Fiesta and Trunk Show at 1 fifty five Hoboken Saturday, April 27th, 11am-7pm

Ladies, if you have a passion for fashion then this event could be for you (and free margaritas)……

Spring Kickoff Fiesta and Trunk Show @ 1 fifty five

with Vix Swimwear, Voda Swimwear, Lipault Luggage and Tees by Tina

Saturday, April 27th, 11am-7pm

1 fifty five trunk show Hoboken 5-27-20131 fifty five is hosting a fashion trunk show on Saturday, April 27th from 11am -7pm. They are having a Spring Kickoff Fiesta with Voda Swimwear, Vix Swimwear, Lipault Luggage and Tees by Tina.

The event will be going on from 11:00am-7:00pm, and there will be margaritas, tasty treats and special promotions all day. A fifty five is located at 55 First Street Hoboken, NJ. RSVP at: customerservice@fiftyfivegroup.com.

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April 4, 2013

Nomad Truck – Fashion on Wheels Grand Opening at Village Pourhouse April 13th 11am-4pm

Fashionistas with a propensity to party should mark your calendars for the Nomad Truck’s Grand Opening Party at the Village Pourhouse in Hoboken on April 13th from 11am-4pm. Details are below….

Nomad Truck Hoboken Grand opening at Village Pourhouse 4-13-2013
Mobile Fashion Truck to Launch in Greater NYC Area – Boutique Brings Haute Wheels to Hoboken in April

Nomad, the mobile retail boutique, today announced that after four months of construction and almost a year of planning, it will hit the road and roll up its doors on April 13th, 2013, with a grand opening celebration outside of the Village Pourhouse located at 205 1st Street  in Hoboken, NJ. The launch party will run from 11am – 4pm and will offer drink specials at the Village Pourhouse for Nomad customers.

The carefully curated mobile fashion boutique offers trendy ladies’ fashions for under $100. All inventory is handpicked by Jessie Goldenberg, founder and CEO, who established Nomad after observing the overwhelming success of the food truck industry and the growing trend of pop-up shops.

Nomad will showcase handmade and local designers, many of which Goldenberg found via Etsy.com and through her experience vending under the Nomad banner in more traditional booth set-ups since early January. Some of the fashions already on board include beaded stacker bracelets by NYC based Harmony L, minimalist mixed-metal pieces by local Hoboken favorite hbkco., and flowy printed tops by Ya Los Angeles and Mono B.

“I want to build a (mobile) place where my customers – young, creative women – can have fun shopping without breaking the bank,” says Goldenberg, “A place that is convenient and affordable, inspiring and intimate. And of course there should be good music.”

Goldenberg, a filmmaker turned full-time fashionista, graduated from NYU Tisch with a slew of production credits under her belt and a whirlwind of ideas in her head. With Nomad, Goldenberg seeks to combine her artistic eye and love of travel to create a fun and novel shopping experience for customers in the region.

While Nomad will be parked primarily in Hoboken, NJ, this mobile retail boutique will offer private party services, visit local colleges, and vend at NYC Flea Markets and street fairs. Locations for the upcoming week will be posted on the website and advertised via social media.

For more information, or to book a private event with the truck, visit www.thenomadtruck.com.

About the Nomad Truck

Nomad is a fully functioning boutique on wheels, traveling around the greater New York City Area. Nomad operates out of the back of a 24’ long renovated stepvan with roughly 100 square feet of shopping space. The rear door rolls up, steps are attached, and viola – it’s transformed into a carefully curated boutique adorned with racks of trendy ladies’ fashions, accessories, and jewelry. Nomad showcases the work of local designers and artisans, and offers a wide selection of handmade, one-of-a-kind merchandise.

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July 7, 2012

Hoboken Host Committee and Hoboken Girl Present Monday Makeovers Starting July 9th with Mayor Zimmer

Fashion and Football meet on the gridiron of the Hoboken retail scene with Monday Makeovers to start with Hoboken’s own Mayor Dawn Zimmer. The Hoboken Girl website  www.Hobokengirl.com, will be covering this series that spans multiple stores in Hoboken. Read below for more details….


With the 2014 Super Bowl coming to the New York Metro Area, Hoboken’s small business community preps for the big game by showcasing its appeal as a hot spot for commerce and tourism!

Monday Makeover Logo

The Hoboken Host Committee, an independent initiative spearheaded by members of the community in an effort to optimize Hoboken’s commercial and tourism appeal in preparation for the 2014 Super Bowl, is pleased to announce the launch of its "Monday Makeovers" program, beginning July 9 and continuing throughout the summer.
What does a fashion makeover have to do with the Super Bowl?

Committee Chairman Scott Katz says, “The motivation of this committee is to get people actively engaged in events and activities that emphasize the spirit of cooperation and support found in Hoboken’s business community. With a wide range of terrific shopping options, the city’s boutiques seem like a great place to start.”


Every Monday, from July 9 though the end of summer, boutiques will do a “makeover” that will be videotaped and then posted on www.Hobokengirl.com, giving viewers a chance to comment and learn more about the stores visited. Representing City Hall’s ongoing commitment to small business, Hoboken Mayor Dawn Zimmer will participate in the first three installments of "Monday Makeovers."

"Shopping locally is a convenient and fun way to support our local businesses," says Mayor Zimmer. "I’m excited to be part of this effort to showcase some of the great boutiques that make Hoboken a wonderful place to shop." The Mayor will be at Dear Hannah (503 Washington Street) on July 9, Air Studios (92 Hudson Street) on July 16 and Iconic Fashion Lounge (509 Washington Street) July 23. These stores will be selecting outfits for the Mayor to try on. Fellow shoppers hunting for that great new look are welcome to join the Mayor, as she explores the wealth of shopping opportunities right here in the Mile Square.

Switching gears to Hoboken’s youngest residents, "Monday Makeovers" will continue on July 30, with Baby Olivia Dunn being outfitted at Bellie & Katrina (159 4th St) and again on August 6, with K.C. Kids (463 5th Street). On August 13, 6th Ward Councilwoman Jen Giattino will transition the program back to women’s fashion for the remaining "Monday Makeovers," with Sweet Nicholas (718 Washington Street), Revival Vintage (47 Harrison Street) and Townhouse 620 (620 Washington Street) all
confirmed to participate in the showcase.


"Monday Makeovers" will conclude with a party and prize drawing on Sept 10, coinciding with the first NFL Monday Night Football game of the season. Donated prize items will include a $200 gift certificate to 10th & Willow Bar & Grill (935 Willow Avenue), two free tickets to a wine tasting event and a $50 gift certificate to purchase wine from Court Street (61 6th Street), a $100 gift certificate from Cork City (239 Bloomfield Street) and a consultation plus two free acupuncture sessions at Ariel’s Apothecary (80 Park Avenue).

Hoboken Host Commitee 2014 logo


Offering breathtaking views, renowned nightlife, fantastic restaurants, fabulous boutiques and convenient walkability, Hoboken is looking to provide visitors to the New York Metro Area with an easier, more affordable travel alternative as they come to town for the big game—not just in 2014, but for any upcoming NFL weekend. Hoboken serves as the railhead for New Jersey Transit, which provides a direct train to MetLife Stadium that runs frequently on game day. By putting its best foot forward, Hoboken can be the big winner on game day—but it takes a team effort. For more information on the Hoboken Host committee, contact Scott Katz at HobokenHostCommittee@gmail.com.

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April 30, 2012

55 Group Fashion Pub Crawl Cinco De Mayo May 5th 11am-7pm

Filed under: Hoboken,Retail Stores — Tags: , , , , , , , — TheBoken @ 3:30 PM

On Saturday May 5th from 11am to 7pm 55 Group will be hosted a fashioned based pub crawl for their three stores all located downtown in Hoboken only several blocks from each other. The Three stores are Platform at 100 Bloomfield Street, 1fifyfive at 55 First Street, and Air Studios located at 92 Hudson Street. Drinks will be available at all three locations and as the flyer implies at least Cornona and Patron’ will be available. Nothing like being a bit tipsy for the runway. All kidding aside this event sounds like fun for women in need of some wardrobe updates and a penchant for fashion.

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March 27, 2012

1fiftyfive of Hoboken Grand Opening Last Weekend

1fiftyfive Hoboken
This last weekend on Saturday March 24th, TheBoken.com along with Hoboken Girl met up with PR representative Kate Phelan for the Grand Opening for the new store she is promoting 1fiftyfive, a women’s clothing and accessories store located at 155 First Street in Hoboken.

1fiftyfive can be described with the following words that came from  Kate Phelan: casual, colorful, every day, travel, beach, and Hamptonesque. This location carries women’s casual clothing, bathing suits, t-shirts, tanks tops, flip flops, casual bags, and even a line of luggage for women on the go.  Brands include MZ Wallace, Riller & Fount Riller & Fount,Veronica M,Vicky Moreinis,  Aquarius, Tees by Tina, and Ipenema just to name a few.

Air Studios, the store that was previously at this location is now at a bigger location at 92 Hudson Street Right around the corner and that has a focus on more upscale clothing lines. Rounding out the Hoboken consortium of fashion stores under the same owner is the store Platform on 1st and Bloomfield Street that focuses more on shoes. Kate remarked that the store is about travel beach and everyday wear and it is still in its conceptual phase. As such customers should check in periodically for new arrivals.

Here is wishing them luck at this new store location and new theme. Men’s clothing stores are limited in Hoboken but it seems there is quite a potential market for women’s clothing stores given the number of recent openings.

1fiftyfive Hoboken

1fiftyfive Hoboken

1fiftyfive Hoboken

1fiftyfive Hoboken

1fiftyfive HobokenI would like to call this ensemble Laura of Arabia but I am sure someone will correct me and tell me the exact brand.

1fiftyfive HobokenCustomers are encouraged to post their travel postcards and mementos on this bulletin board at 1fiftyfive. It is a nice community building touch to this neighborhood store.

Note: Neighboring store Air Studios located at 92 Hudson Street now has completed their new sign. The store is very attractive inside and underwent more extensive renovations than its sister store 1fiftyfive.

Air Studios HobokenBelow is a small sample of the women’s clothing available at this location…..

Air Studios HobokenIn fact, Hoboken Girl was so impressed with the Phillip Lim razor back tank for sale there by saying it is ” TDF [to die for]…and would go beautifully with a pair of blue skinny jeans. Make sure you check out the new location at 92 Hudson Street!

The link to her her weekly Weekly Boutique Buzz: March 27th Edition can be found below: 

Link: http://hobokengirl.wordpress.com/2012/03/27/hoboken-girls-weekly-boutique-buzz-march-27th-edition/

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March 25, 2012

Batman Rides Again in Hoboken!

Filed under: batman,Hoboken — Tags: , , , — TheBoken @ 10:20 AM

Batman Rides Again In Hoboken

Springtime is here in Hoboken and that mean an increase in Batman sightings is likely to occur. Here is a recent shot of Batman wearing his light duty outfit with his heavy insignia laden ensemble and bat shorts thanks to the mild weather last week.

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March 11, 2012

Air Studios Grand Opening Photos at 92 Hudson Street

Air Studios Boutique - 92 Hudson Street Hoboken, NJ

After 13 years at 55 First St., Air Studios has relocated and expanded one of Hoboken’s favorite upscale women’s boutiques. They outgrew their quaint storefront and have moved their flagship location around the corner to 92 Hudson Street. Their Grand Opening was Saturday March 10, 2012. Their website is: www.airstudiosboutique.com. Below are some pictures of the new store. They are still awaiting signage which should come within a couple of weeks. On a special design note not related to clothing the circular couch in the store is simply awesome. What a cool idea. There is also candy on display at marble top counter. TheBoken.com inquired if the Candy was left over from the Candy shop that recently closed and there is no connection. Air studios announced that they plan to re-do the 55 1st Street location on the corner of Bloomfield Street which is their original location.

Photos – Air Studios at 92 Hudson Street Hoboken Grand Opening March 10 2012:

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March 9, 2012

Air Studios Boutique Expands to 92 Hudson Street– Grand Opening Saturday March 10th

Filed under: clothing,Fashion,Hoboken,Retail Stores — Tags: , , , , — TheBoken @ 9:45 PM

Hoboken Air Studios LogoAfter 13 years at 55 First St., Air Studios is proud to announce the relocation and expansion of Hoboken’s favorite upscale women’s boutique.

They have outgrown their quaint storefront and have moved their flagship location around the corner to 92 Hudson Street. Come join them for their Grand Opening Saturday March 10, 2012. Their store hours at 92 Hudson St. are 11am-7pm.

Known for launching brands such as 3.1 Phillip Lim and Catherine Malandrino, their highly curated collections and accomplished stylists have allowed them to develop a cult following of loyal clients and fashion hunters alike.Their new 1,400 square foot location will enable us to house additional coveted brands such as DVF, A.L.C., and Cut 25.

They aren’t done yet….stay tuned to see their transformation of the location at 55 First Street.

Air Studios

Address: 92 Hudson St. Hoboken, NJ 07030
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January 20, 2012

Fashion: Maxwell’s 9.13.34 Daphine Guiness Inspired Collage

Here is a note from Maxwell’s 9.13.34 owner Deb Maxwell on her Daphne Guinness inspired jewelry collage. Maxwell’s 9.13.34 is a small boutique located between 5th and 6th Streets and Court Street and is open Saturday and Sunday’s from 12pm-7pm….

Dear Friends,

Some shared inspiration from living style icon, Daphne Guinness. So many of the great ladies are past tense. She’s under 50, a self-stylist who opts for supporting designers by purchasing her wardrobe & accessories rather than the borrow it/hand-out seeking publicity variety, & on her style says, “I’m not a conformist. I don’t think I belong to any category”. How refreshing to see a modern day icon not enslaved to a homogenous uniform. She’s a true one-off.

As for one-off’s, here are some treasures inside the red doors at Maxwell’s 9.13.34….

Daphne Guinness quotes: “The thing about Jewelry is, it doesn’t have to be real!”

On wearing jewelry every day she says: ” I hate to keep things in the bank. When are you going to wear jewelry if not now? When you’re dead? Best is for every day!”

On fashion:Fashion today is becoming more beige. Everything and everything is starting to look the same – almost like a Mao uniform. We should be flying the flag for individuality!” 


Menu of Item Featured in Maxwell 9.13.34′s Daphine Inspired Collage:
  1. Top left- CA 1950′s/’60′s MAJOR SIGNED NAPIER 5 STRAND LUCITE NECKLACE $165.00-  14″ shortest strand / 20″ longest, this major icicle of a piece is strung on gold tone cable with gold bead dividers. She’s built to   last & enjoys a beautiful gold flourish clasp. Mint condition. (http://www.maxwells91334.com   Go to JEWELRY / then to NECKLACES pg. 1).
  2. Top center- c1950′s MINT CONDITION 7 ROW SIGNED WEISS OLD HOLLYWOOD RHINESTONE BRACELET $150.00 7″ L X 1.25″ W-  Absolutely mint condition with safety. 10 big emerald cut crystals grace the face of this shimmering bold bracelet. (http://www.maxwells91334.com  Go to JEWELRY / then to BRACELETS pg. 1).
  3. Top right- JULIANA D&E MINT CONDITION CLEOPATRA SMOKE NECKLACE $125.00- Adjustable / 15″ L maximum  There is costume jewelry and there is REALLY GOOD collectible costume jewelry. This is the latter. The pendant is a meaningful 2.25″ L. Clear & smoke crystals set on silver tone. (http://www.maxwells91334.com   Go to JEWELRY / then to NECKLACES pg. 9).
  4. 2nd row left – 6 CRYSTAL MEDALLION BLACK SILK COVERED THIN HEADBAND (repro)  $39.95- The shimmering round encrusted medallions set off to one side. Rubber stops on the end prevent the band ends from discomfort. So very French.(www.maxwells91334.com  Go to JEWELRY / then to HAIR ACCESSORIES pg. 1).
  5. 2nd row center – TRIPLE STRAND KNOTTED VINTAGE FAUX PEARLS 16″ L (the shortest strand) $39.95 -    Graduated sized white faux pearls on one lovely gold tone button clasp. Excellent luster. (www.maxwells91334.com  Go to JEWELRY / then to NECKLACES pg. 10).
  6. 2nd row right – HAND MADE RICHERE ICE PRINCESS HANDBAG c1950′s 8″ L X 5.5″ H $65.00-  Icy clear and silver encrusted 3D evening bag with convertible serpent chain that may be concealed inside to wear as a clutch or as a handbag. So Daphne Guinness! http://www.maxwells91334.com  Go to VINTAGE CLOTHING, HANDBAGS, etc. / then to HANDBAGS pg. 1).
  7. 3rd row left – LONG RHINESTONE on SILVER TONE DANGLE POST EARRINGS (repro) 3″ L $35.00-              Polish off that perfect look with this shimmering pair! Just as a tie does for a gentleman in his suit, these tie shaped earrings will take whatever you wear to the next level. Donned with a graduated rhinestone border, they will flawlessly lift any look. (http://www.maxwells91334.com Go to JEWELRY / then to EARRINGS pg. 5).
  8. 3rd row middle – MABE’ BAROQUE ARTISANAL PEARL RING ON GOLD VERMEIL one sz. fits all 1″ X 1″ $125.00- One of a kind artisanal mabe pearl ring.  Its design is based on the unique character of the central pearl. (http://www.maxwells91334.com  Go to JEWELRY / then to RINGS pg. 3).
  9. 3rd row right -  c1950′s VINTAGE CRYSTAL CENTERED LILY CLIP EARRINGS  2.25″L $95.00- These are spectacular. The clip is towards the bottom and the earrings crawl up the outer parameter of the ear. (Daphne the original wears her’s upside down!) Chanel just came out with a “vintage inspired” style comparable to this. Why not have the original at a fraction ofthe price? (http://www.maxwells91334.com Go to JEWELRY / then to EARRINGS pg. 1).
  10. 4th row – c1960′s SIGNED LISNER VINTAGE CRYSTAL ON SILVER TONE FLEUR BROOCH c1960′s 2″ X 1.5″ $29.95 -Beautifully graceful crystal on silver tone. Mint condition. (http://www.maxwells91334.com Go to JEWELRY / then to BROOCHES pg. 2).
  11. Bottom row- JET & BLACK DIAMOND PAVE’ ENCRUSTED CRYSTAL BARRETTE repro Made in USA! 3&3/4″ L X 2″ W $35.00-   This refined shimmering double bow piece is suitable for fine hair as the barrette is smaller than the face & has a tight center.(http://www.maxwells91334.com Go to JEWELRY / then to HAIR ACCESSORIES pg. 1).

It will be cozy and warm inside the red doors this SATURDAY & SUNDAY noon to 7 pm. Do visit if the mood strikes!

Deb Maxwell

Maxwell’s 9.13.34
Address: 508 Court Street – “The Red Doors” Hoboken, NJ 07030
Website: http://www.maxwells91334.com

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